Section 1: Your past bookings for ski holidays
Describe below how well or cumbersome your experience with the most recent bookings for ski holidays were
Section 2: Importance
Tell us how important the following 11 topics are, and grade them from 1 – 10. (1= less
important and 10= very important)
Personalized travel planning tailored to your preferences
Seamless, stress-free organization (no logistics concerns)
Luxury accommodation (5-star hotels, premium locations)
Access to exclusive experiences (private events, unique dining)
High-quality ski instruction and guiding
Cultural immersion and local interaction
Wellness and spa integration
Flexibility during the trip (ability to adjust plans)
Extend your trip for travel before and/or after the actual ski holiday package?
Social aspects (meeting like-minded travelers)
Prestige and exclusivity of the destination
Describe any other topics that are important to you.
What are your single most important criteria when it comes to deciding about ski holidays and where to go?
Rank five global ski resorts you visited from 1(best) to 5(least pleasant)
Why is your resort number 1 the ONE and your number 5 the FIFTH?
Section 3: Yes / No Questions
Section 4: Open Questions
1. What was your best travel experience (winter or summer) so far, and why?
2. What was your worst travel experience, and what went wrong?
3. What would your ideal winter holiday look like?
4. What level of service do you expect from a premium travel provider?
5. What frustrates you most when planning or taking a trip?
6. How important is local interaction (guides, hosts, culture)?
7. What type of accommodation do you prefer and why?
8. What kind of experiences would make a trip unforgettable for you?
9. How do you define “luxury” in travel?
10. What would make you trust a new travel agency or tour operator?
Section 5: Pricing & Preferences
What price range would you consider for a 7–day premium ski experience per adult and how much per child?
What level of flexibility would you expect relative to price?
Your individual comment on Pricing and Preferences
Section 6: Tagline
Below are nine suggested taglines as description for our planned business as PREMIUM TOUR OPERATOR. Rank the suggestions from 1 – 9, the best as your number 1 to the one that is least appealing to you, number 9.
1
Ski the Swiss Alps Live the Experience
2
From Brazil to the Swiss Alps — Skiing, Perfected
3
Beyond Skiing: Experience Switzerland at Its Peak
4
The Swiss Alps, Reserved for You
5
Where Luxury Meets the Slopes of Switzerland
6
Exclusive Ski Experiences in the Heart of the Swiss Alps
7
Access the Swiss Alps. Few Do.
8
Switzerland, Privately Experienced
9
The Alps, Reserved for a Select Few
If you like, generate your own tagline and submit it in the box below.
And now the same again, in your native tongue, Portugese. Rank the suggestions from 1 – 3, the best as your number 1 to the one that is least appealing to you, number 3.
1
A Suíça, Vivida em Caráter Privado
2
Os Alpes Suíços, para Poucos
3
Acesso Reservado aos Alpes Suíços
And, if you like, generate your own tagline in Portugese language and submit it in the box below.
Section 7: Company Logo
Below are seven suggested draft versions of company logos for our planned business as PREMIUM TOUR OPERATOR. Rank the suggestions from 1 – 7, the best as your number 1 to the one that is least appealing to you, number 7.
In case you have specific ideas how it should look like, submit a description in the textbox below.
And, if you have design skills, connect with us directly to discuss your ideas and feel free to send us your proposal in a scan of your drawing.
Section 8: Company Name
Well, as a team have already a preferred name and temporarily logo, yet this is not set in stone and we are still interested in how some suggestions reflect with you. Please rank the 6 Company name suggestions for our business as a PREMIUM TOUR OPERATOR below from 1 - 6, rank the best as your number 1 to the one that is least appealing to you, number 6.
1
Alpine Elite Travel Brazil
2
SwissPeak Experiences
3
Swiss Prestige Travel
4
SwissPeak Travel
5
Alpine Luxe Brasil
6
Swiss Snow Experiences
If you like, generate your own preferred company name for this business and submit it in the textbox below.
Final Thought
What additional ideas and thoughts you have that you like to share with us?
If you would like, you are warmly invited to leave your name and contact details so we can reach out
and further explore your ideas or suggestions together. This is entirely voluntary, and you are
welcome to leave this section blank and complete the questionnaire.
First Name
Last Name
Phone/WhatsApp
eMail
City/Country
In any case, we sincerely thank you for your time and input. Your perspective is truly appreciated and
will play an important role in shaping the future of this concept.
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